My family owns and runs a hotel called Flinders Landing Apartments in Melbourne's CBD. I know this isn't really the place where these two parts or my life intersect normally, but for once I think they will. These writings are me reflecting on my experiences and opinions and this business is a large part of that.. It's not very sexy, but it's my job.
My major areas of responsibility are accounting and web marketing, which I think I'm actually pretty good at. Which is a little annoying. Being good at something that isn't your super-objective. Not acting or writing, that is. But in actual fact I've grown to love the job and even managed to find ways of integrating things that I like doing (writing especially) into my work. And social media and stuff is just kind of... fun. Even if it is for work.
Social media is a wonderful thing. Sometimes it can be a little taxing on your emotional health (Like when some vindictive guy who has never even used your service gives you a one star review and drags down your whole average because he feels like it). But for the most part it's a wonderful experience. People on social media usually have wonderful and encouraging things to say and they appreciate fresh, great content on a daily basis - which I am more than happy to give. Pictures and funny things are pretty easy to generate. People are usually more than willing to help if you ask nicely and say thank you. Some old friends that I thought I'd lost touch with are particularly sweet about regularly engaging with the stuff I put out there and kind of warms my cockles, as no one says anymore. What are cockles exactly? Never mind. It's a good feeling, is what I'm saying. And it actually helps me maintain relationships.
There are frustrating things as well. Not knowing how to do specific technical web things - a thing which I am every day trying hard to overcome. Having to deal with suppliers and companies, which may not really care about or prioritize your expectations. There are challenges. But then someone leaves a five-star review and says they had a great time, you feel pretty great about that. Before being in this position I never really was invested in that sort of thing - but now that it's a direct responsibility of mine, it really feels good to see it pay off like that. Something I did had a positive effect on someone's day. That's pretty cool.
It's also useful to me in that any lessons I learn about marketing and social media I am more than free to use to promote my own shenanigans, which I do. In effect, running a podcast or being an actor or writer is really quite similar. At the end of the day you have (or are) a product and any product's aim is to get in front of people's eyes. It's all just a matter of pushing product.
I'm proud of what I do here. I find satisfaction in it - and I didn't think I necessarily would. I feel like in some small way I have the opportunity to make a difference and contribute to my family's well being and satisfaction in a way I couldn't before. I've actually dragged this thing into the 21st century somewhat, and that's not nothing. It's not something to be sniffed at; being valuable. I'm sad not everyone gets that in their job. I like to hope I do that for everyone employed here - as well as everyone who stays: make them feel valuable.
So remember, if you're in Melbourne, and you want to stay in some great apartments on Flinders Lane make sure you come pay us a visit. I hope we make you feel valuable.